About
Hello, I’m Sam Hook, a Life Coach, Business Coach and Counsellor in Newcastle and I help clients to feel more confident at work, in their business or in any aspect of their life.
As well as 1-1 coaching sessions in person and on Zoom, I run a number of coaching programmes and workshops aimed at increasing your confidence, reducing your negative beliefs, getting your mojo back, giving your clarity about your direction and helping you to feel excited about the future.
Prior to coaching, I ran a successful PR company for 18 years, and combine my business experience and coaching know-how to offer business coaching to help small business owners keep focused, motivated and working on goals to facilitate their growth. I am also an Expert in Residence for the North East BIPC offering support to business owners.
My mission is to see everyone have access to a coach and I volunteer for charities including Smart Works Newcastle, which helps women across the North East to find employment with the support of coaching and interview clothes, the Girls Network mentoring girls in the North East, and I’m a volunteer counsellor for various charities in the North East.
If you’re looking to feel happier, more confident and to achieve amazing results in your personal and professional life, you are in the right place.

What our customers say

Michelle Grogan
Serenity Health
I found coaching to be vital when I was setting up my business. It’s challenging working for yourself, so having someone to talk to and bounce off ideas was invaluable and it really helped me to move out of my comfort zone. I would recommend coaching to anyone who has a business.
Book a free introductory call
If you’d like to enquire about coaching or workshops, you can email me or arrange a phone call by booking a date on the calendar I look forward to working with you.